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Did Sony done it again? Coming after the box office performance of the hit anime Demon Slayer: Infinity Castle, which brought in in excess of $600 million at the box office, the latest Chainsaw Man film has reached beyond the $100 million threshold globally, reaching a worldwide gross of over $108 million in its opening frame. The film beat out Black Phone 2 ($12.9M) in its second weekend in movie houses, as well as the film Springsteen: Deliver Me From Nowhere starring the talented Jeremy Allen White ($9 million).

Impressive American and Worldwide Results

The work of Tatsuya Yoshihara, the feature is a direct continuation of Chainsaw Man’s first season. It earned $18.2M domestically after a robust $5.2 million Saturday and four-point-five-million-dollar Sunday. Internationally, the animated by MAPPA movie added nearly $15 million across 46 global regions, pushing its worldwide total to $60.4 million under Sony ($43.1M overseas, $18.2 million in the U.S.). Official totals are still pending from Sony its complete box office tally.

Comparisons to Previous Successful Anime Films

Anime marketing agency an industry expert previously spoke, contrasting the movie's expected results to the popular film Jujutsu Kaisen 0, which grossed thirty-four million dollars in the domestic market in 2022 and opened to a similar $18 million domestically. Reze Arc’s opening frame aligns with that marker, while its $108M worldwide total currently tracks slightly below Jujutsu Kaisen 0’s over $166 million overall box office. Although it’s unlikely Chainsaw Man – The Movie: Reze Arc will earn the earnings seen by smash success the enormous hit Demon Slayer: Infinity Castle, this is still a significant success for the distributor.

Marketing Campaigns Fuel Success

Along with its affiliate Crunchyroll have successfully utilized community involvement to propel their dominance at the animated movie market. This film's marketing campaign began at Anime Expo Los Angeles in the month of July with a discussion featuring MAPPA, exclusive activations, and Pochita photo ops, followed by a significant involvement at NYCC including exclusive clips, fan raffles, and additional MAPPA panels. Moreover, organizers held an special preview for fans for the public and content creators as well after the last day of the gathering.

What’s Next

This year marks a significant period for anime, and for the studio, which has one more anime film debuting in the coming months in the film Jujutsu Kaisen: Execution in late this year.